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Advertise your daily specials. Change your sign
daily to reflect your flavor of the day or a daily discounted
item. Encourage customers to check the sign daily for discounts on
their favorite items
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Advertise special events. Do you have Live Music, a book signing, a
charity event or big annual sale? Advertise it on your sidewalk
swinger sign. Try adding a “countdown to the big event” in order to
add excitement.
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Let
people know what is special about you. Were you voted “best” by a
local magazine? Do you offer more flavors or toppings than anyone
else in town? Are you the first to offer a great new service? Do you
open early or stay open late? These things will boost business only
if people know about them. A sidewalk swinger sign is a great way to
let people in on all of your secrets.
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Try
placing a “Quote of the Day” or “Joke of the Day” on the message
board. If your board is clever enough, stopping by to read the sign
will become part of your customer’s routine. It is unique touches
like this that inspire customer loyalty. Books containing jokes,
quotes, or thoughts are readily available, or you could try internet
services for some ideas.
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