Marketing Tip #9

Sidewalk Swinger Tips

  • Advertise your daily specials.  Change your sign daily to reflect your flavor of the day or a daily discounted item.   Encourage customers to check the sign daily for discounts on their favorite items
     

  • Advertise special events. Do you have Live Music, a book signing, a charity event or big annual sale? Advertise it on your sidewalk swinger sign. Try adding a “countdown to the big event” in order to add excitement.
     

  • Let people know what is special about you. Were you voted “best” by a local magazine? Do you offer more flavors or toppings than anyone else in town? Are you the first to offer a great new service? Do you open early or stay open late? These things will boost business only if people know about them. A sidewalk swinger sign is a great way to let people in on all of your secrets.
     

  • Try placing a “Quote of the Day” or “Joke of the Day” on the message board. If your board is clever enough, stopping by to read the sign will become part of your customer’s routine. It is unique touches like this that inspire customer loyalty. Books containing jokes, quotes, or thoughts are readily available, or you could try internet services for some ideas.

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